Free
Facebook Algorithm Mastery (2026 Edition) – BEGINNER To ADVANCED
Stop Guessing. Start Feeding the Machine. The 2026 Reality: Interest-based …
What you'll learn
How meta Ads Work - Core Concept
Business Manager Setup
Audience Basics
Ad Copywriting for Facebook
Creative Strategy
Creative Testing
Campaign Types
Funnel Thinking
Budget & Scaling
Key Metrics
Reading Ads Manager
Optimization Skills
Google ANALYTICS/ Microsoft Clarity
Client Onboarding
Reporting
Monetization
Free
THE ANDROMEDA BLUEPRINT: Master Meta’s New Retrieval Engine (2026 Edition)
INTRODUCTION: The Death of the “Hack” The Meta Ads landscape …
Free
Mastering Automated Rules in Advertising
Understanding Automation: Learn what automated rules are, why you need them, …
Free
What you'll learn
Funnel Structure
Business Objectives
Customer Journey
Free
Facebook Data & Performance Mastery (2025 Edition)
From Data Noise to Profit Signals. The 2025 Reality: The …
What you'll learn
Conversions API (CAPI) Architecture: Stop losing 30% of your data to privacy blockers. Learn to set up server-side tracking so your "Pixel" never misses a sale.
The 2026 Attribution Survival Guide: How to navigate the new 1-day view and 7-day click reality. Learn to find the "hidden profit" that no longer shows up in basic reports.
Advanced Metric Customization: Stop looking at "vanity metrics." Build custom columns for CPA (Cost per Acquisition), First-Time Converters, and True ROAS.
Free
The Media Buyer’s GPS: Mastering Google Analytics (GA4) – LIVE CLASS
This hands-on class is designed to introduce media buyers and …
What you'll learn
How to set up a Google Analytics 4 (GA4) account and property correctly, including defining the time zone and currency.
The proper method for connecting the GA4 tracking code (Google Tag) to your website's header, a process that works for WordPress and HTML sites, similar to installing a Facebook Pixel.
How to confirm your ads are effectively driving traffic by monitoring the Active Users in the Real-Time Overview section.
How to assess traffic quality and user behavior using the Engagement Rate, with the knowledge that anything above 60% indicates high-quality traffic.
How to confirm a conversion has occurred in real-time by checking for an Active User on the designated Thank You Page URL.
The essential monitoring practices for a media buyer, which involves constantly checking the Real-Time pages and overview to react quickly to unusual declines in traffic or conversion.
How to extract demographic data, specifically by checking the Town and City (e.g., Lagos, Port Harcourt, Abuja) where most traffic originates, which can be used to refine ad copy.
An understanding of traffic fluctuations, including the fact that traffic is typically high between 4:00 PM and 7:00 PM WAT.
How to track traffic from various sources, as the same setup can be used for ads run on TikTok or other platforms.
Knowledge of the proper structure for the account, where the Account Name acts as a Business Manager, and different websites (Properties) are tracked under it.
The knowledge that Google Analytics data takes approximately 48 hours to start appearing on the dashboard.