Most popular
Free
The Media Buyer’s GPS: Mastering Google Analytics (GA4) – LIVE CLASS
What you'll learn
How to set up a Google Analytics 4 (GA4) account and property correctly, including defining the time zone and currency.
The proper method for connecting the GA4 tracking code (Google Tag) to your website's header, a process that works for WordPress and HTML sites, similar to installing a Facebook Pixel.
How to confirm your ads are effectively driving traffic by monitoring the Active Users in the Real-Time Overview section.
How to assess traffic quality and user behavior using the Engagement Rate, with the knowledge that anything above 60% indicates high-quality traffic.
How to confirm a conversion has occurred in real-time by checking for an Active User on the designated Thank You Page URL.
The essential monitoring practices for a media buyer, which involves constantly checking the Real-Time pages and overview to react quickly to unusual declines in traffic or conversion.
How to extract demographic data, specifically by checking the Town and City (e.g., Lagos, Port Harcourt, Abuja) where most traffic originates, which can be used to refine ad copy.
An understanding of traffic fluctuations, including the fact that traffic is typically high between 4:00 PM and 7:00 PM WAT.
How to track traffic from various sources, as the same setup can be used for ads run on TikTok or other platforms.
Knowledge of the proper structure for the account, where the Account Name acts as a Business Manager, and different websites (Properties) are tracked under it.
The knowledge that Google Analytics data takes approximately 48 hours to start appearing on the dashboard.
Free
Marketing Funnel PAB
What you'll learn
Funnel Structure
Business Objectives
Customer Journey
Free
Free
Facebook Data & Performance Mastery (2025 Edition)
What you'll learn
Conversions API (CAPI) Architecture: Stop losing 30% of your data to privacy blockers. Learn to set up server-side tracking so your "Pixel" never misses a sale.
The 2026 Attribution Survival Guide: How to navigate the new 1-day view and 7-day click reality. Learn to find the "hidden profit" that no longer shows up in basic reports.
Advanced Metric Customization: Stop looking at "vanity metrics." Build custom columns for CPA (Cost per Acquisition), First-Time Converters, and True ROAS.
Trending
Free
The Media Buyer’s GPS: Mastering Google Analytics (GA4) – LIVE CLASS
What you'll learn
How to set up a Google Analytics 4 (GA4) account and property correctly, including defining the time zone and currency.
The proper method for connecting the GA4 tracking code (Google Tag) to your website's header, a process that works for WordPress and HTML sites, similar to installing a Facebook Pixel.
How to confirm your ads are effectively driving traffic by monitoring the Active Users in the Real-Time Overview section.
How to assess traffic quality and user behavior using the Engagement Rate, with the knowledge that anything above 60% indicates high-quality traffic.
How to confirm a conversion has occurred in real-time by checking for an Active User on the designated Thank You Page URL.
The essential monitoring practices for a media buyer, which involves constantly checking the Real-Time pages and overview to react quickly to unusual declines in traffic or conversion.
How to extract demographic data, specifically by checking the Town and City (e.g., Lagos, Port Harcourt, Abuja) where most traffic originates, which can be used to refine ad copy.
An understanding of traffic fluctuations, including the fact that traffic is typically high between 4:00 PM and 7:00 PM WAT.
How to track traffic from various sources, as the same setup can be used for ads run on TikTok or other platforms.
Knowledge of the proper structure for the account, where the Account Name acts as a Business Manager, and different websites (Properties) are tracked under it.
The knowledge that Google Analytics data takes approximately 48 hours to start appearing on the dashboard.
Free
Free
Facebook Data & Performance Mastery (2025 Edition)
What you'll learn
Conversions API (CAPI) Architecture: Stop losing 30% of your data to privacy blockers. Learn to set up server-side tracking so your "Pixel" never misses a sale.
The 2026 Attribution Survival Guide: How to navigate the new 1-day view and 7-day click reality. Learn to find the "hidden profit" that no longer shows up in basic reports.
Advanced Metric Customization: Stop looking at "vanity metrics." Build custom columns for CPA (Cost per Acquisition), First-Time Converters, and True ROAS.
Free
Marketing Funnel PAB
What you'll learn
Funnel Structure
Business Objectives
Customer Journey
Popular Instructors
All Analytics Courses
Free
TikTok Ads Mastery (2026 Edition)
Don’t Make Ads. Make TikToks That Sell. The 2026 Reality: …
Free
What you'll learn
Funnel Structure
Business Objectives
Customer Journey
Free
Facebook Data & Performance Mastery (2025 Edition)
From Data Noise to Profit Signals. The 2025 Reality: The …
What you'll learn
Conversions API (CAPI) Architecture: Stop losing 30% of your data to privacy blockers. Learn to set up server-side tracking so your "Pixel" never misses a sale.
The 2026 Attribution Survival Guide: How to navigate the new 1-day view and 7-day click reality. Learn to find the "hidden profit" that no longer shows up in basic reports.
Advanced Metric Customization: Stop looking at "vanity metrics." Build custom columns for CPA (Cost per Acquisition), First-Time Converters, and True ROAS.
Free
The Media Buyer’s GPS: Mastering Google Analytics (GA4) – LIVE CLASS
This hands-on class is designed to introduce media buyers and …
What you'll learn
How to set up a Google Analytics 4 (GA4) account and property correctly, including defining the time zone and currency.
The proper method for connecting the GA4 tracking code (Google Tag) to your website's header, a process that works for WordPress and HTML sites, similar to installing a Facebook Pixel.
How to confirm your ads are effectively driving traffic by monitoring the Active Users in the Real-Time Overview section.
How to assess traffic quality and user behavior using the Engagement Rate, with the knowledge that anything above 60% indicates high-quality traffic.
How to confirm a conversion has occurred in real-time by checking for an Active User on the designated Thank You Page URL.
The essential monitoring practices for a media buyer, which involves constantly checking the Real-Time pages and overview to react quickly to unusual declines in traffic or conversion.
How to extract demographic data, specifically by checking the Town and City (e.g., Lagos, Port Harcourt, Abuja) where most traffic originates, which can be used to refine ad copy.
An understanding of traffic fluctuations, including the fact that traffic is typically high between 4:00 PM and 7:00 PM WAT.
How to track traffic from various sources, as the same setup can be used for ads run on TikTok or other platforms.
Knowledge of the proper structure for the account, where the Account Name acts as a Business Manager, and different websites (Properties) are tracked under it.
The knowledge that Google Analytics data takes approximately 48 hours to start appearing on the dashboard.