Lesson List Browse Q&A

PART 1: DECODING ANDROMEDA

PART 2: THE LEVER OF CREATIVE DIVERSIFICATION

PART 3: THE STRATEGIC ROADMAP

Chapter 6: Practical Ways to Diversify (Without Going Mad)
Chapter 7: Managing Your Budget & Personas

PART 4: THE REALITY CHECK

Implementation Checklist

Knowledge Check: The Andromeda & Diversification Quiz
Test your mastery of these concepts before you launch your next campaign!

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Chapter 7: Managing Your Budget & Personas
  • The Persona Rule: Your customer is not one person. For example, if you sell a “Knee Massager,” your personas are “Elderly people with pain” and “Athletes with injuries.” These need different creatives.

The Structure Rule: Unless you have a massive budget (₦1M+ daily), keep your diverse ads in the same ad set. Don’t fragment your budget. Let Meta’s AI find which creative works for which person.

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