[ ] Identify Personas: Have I defined at least two different types of people who would buy this product?

[ ] Meaningful Diversity: Do I have at least 3 distinct creative angles (e.g., one focusing on “Price,” one on “Results,” and one “Demo”)?

[ ] Format Variation: Do I have at least one 9:16 video for Reels and one static image for the Feed?

[ ] Leverage AI: Have I enabled “Advantage+ Creative Enhancements” or tested an AI-generated background variation?

[ ] Text Strategy: Have I provided at least 3 variations for the Primary Text and Headlines to give Meta’s system options?

[ ] Budget Sanity: If my budget is under ₦1M/day, are all these ads inside the same ad set to avoid fragmentation?