Chapter 6: Practical Ways to Diversify (Without Going Mad)

You don’t need a team of 50 designers to win. Use these levers:

  1. Flexible Formats: Put up to 10 images/videos in one ad and let Meta mix and match.
  2. AI-Generated Options: Use Meta’s AI backgrounds to create variations of your winning images instantly.
  3. Related Media: Leverage your “Hidden Gold”—past winning creatives that Meta already knows work.

Advantage+ Enhancements: Let Meta test music, overlays, and text improvements. They are options, not instructions.